3 Arena

This was a project won in competition by a team compiled by eml. The team including Bompas & Parr and Sonica, developed a design to lead 3’s music brand and deliver two new venues within the 3 Arena. Kaleidoscope is devoted to 3’s corporate customers and invited guests while Neon caters for all 3 customers.

Both venues take a que from the idea of the city as an exciting place to meet and mingle. In Neon you are back stage with a miniature piece of Time Square floating above you. Visiting Kaleidoscope feels like flying into a metropolis at night through a subtlety changing light scape.

3 Arena

This was a project won in competition by a team compiled by eml. The team including Bompas & Parr and Sonica, developed a design to lead 3’s music brand and deliver two new venues within the 3 Arena. Kaleidoscope is devoted to 3’s corporate customers and invited guests while Neon caters for all 3 customers.

Both venues take a que from the idea of the city as an exciting place to meet and mingle. In Neon you are back stage with a miniature piece of Time Square floating above you. Visiting Kaleidoscope feels like flying into a metropolis at night through a subtlety changing light scape.